After hosting nearly 100,000 fans, guests, and professionals at the 2010 edition of New York Comic Con (NYCC), organizers of the annual event have decided to extend the length of the show by an extra day in 2011 in order to accommodate even more attendees as well as provide additional programming and business opportunity for the artists, creators, and exhibitors who are the foundation of the show’s success. New York Comic Con has experienced exponential growth since it was launched in 2006. The show now occupies the entire Jacob K. Javits Center and the addition of another day of activity assures that the convention can continue its expansion into one of the largest annual events in New York City. New York Comic Con is a celebration of the pop culture universe, covering comic books, anime, movies, television, toys, and games. It attracts fans from around the world, exhibitors and guests from the full spectrum of popular culture, and tremendous media attention -- almost 4,000 members of the press attended the show in 2010 and stories appeared in hundreds of outlets ranging from blogs to live national TV broadcasts.